Website Privacy Policy

Effective Date: October 16th, 2024

1. Introduction

Succession Link, LLC DBA Fin.Link (“Fin.Link” “us,” “we,” or “Company”) is committed to respecting the privacy rights of its customers, visitors, and other users of the Fin.Link website (the “Site”). This Website Privacy Policy (“Privacy Policy”) is an agreement between the Company and you, as the user of the Site (“you”). This Privacy Policy is only applicable to the Site, and not to any other websites that you may access from the Site, each of which may have different data collection, storage, and use practices and policies.

This Privacy Policy complies with relevant data protection laws, including the General Data Protection Regulation (GDPR) for users located in the European Economic Area (EEA) and the California Consumer Privacy Act (CCPA) for users located in California.

2. Information Collection Practices

2.1. Types of Information Collected

(a) Traffic Data Collected. We automatically track and collect the following categories of information when you visit our Site: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Site; (4) types of web browsers used to access the Site; and (5) browsing behaviors, collected through tracking technologies such as cookies, pixel tags, and web beacons (collectively, “Traffic Data”). Traffic Data is anonymous and does not personally identify you, but it helps us improve your experience on the Site and for marketing purposes.

(b) Personal Information Collected. To access certain services on the Site, we require you to provide us with personally identifiable information (“Personal Information”). Personal Information includes, but is not limited to, the following categories: (1) Contact Data (such as your name, mailing address, and email address); (2) Financial Data (such as your credit card number or account number); (3) Demographic Data (such as your zip code, age, and income); and (4) Business Data (such as your company and business information). Any information provided via email, chat, forums, or forms may also be collected as Personal Information.

2.2. Uses of Information Collected

(a) Company Use of Information. We use Personal Information to provide you with information about our Company, products, and services, as well as promotional material from our partners. We also use it to verify your qualifications for certain products or services, to bill you, and to customize your experience on the Site based on your preferences.

(b) Sharing of Personal Information. We may share Personal Information with third parties, including advertisers, business partners, and service providers, who perform core services such as hosting, billing, fulfillment, and data storage/security. In the event of a merger, acquisition, or asset sale, your Personal Information may be transferred to the acquiring party. We do not sell your Financial Data to third parties except when required for billing purposes. If you prefer not to share your Personal Information with third parties, please contact us at [email protected]. Note that such a request may limit your ability to use certain features on the Site.

(c) User Choice Regarding Collection, Use, and Distribution of Personal Information. You may choose not to provide Personal Information, which may limit access to certain features on the Site. If you do not wish to receive promotional materials from us or our partners, you can opt-out when providing your Personal Information or by adjusting your preferences via your account settings.

3. Confidentiality and Security of Personal Information

(a) Security of Personal Information. We take reasonable steps to protect your Personal Information using industry-standard security measures, including encryption via SSL technology for transmitting sensitive information and PCI-DSS compliance for processing financial transactions. In the event of a data breach that compromises your Personal Information, we will notify you and relevant regulatory authorities within 72 hours, as required by law.

(b) User Ability to Access, Update, and Correct Personal Information. You can review and update your Personal Information by logging into your account on www.fin.link. You may also choose to opt out of receiving promotional communications or restrict how we share your information with third parties.

(c) Lost or Stolen Information. If your user name, password, or credit card information is lost or stolen, you must promptly notify us so we can take action to secure your account.

(d) Public Information. Any information you disclose in forums, message boards, or chat groups becomes public information. Please exercise caution when sharing personal details.

4. California Disclosures

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with the right to request access to the Personal Information we collect, request its deletion, or opt-out of the sale of your Personal Information. Fin.Link does not sell your Personal Information as defined by the CCPA.

To exercise your CCPA rights, please contact us at [email protected]. We do not respond to “Do Not Track” requests. However, you can opt out of tracking on this Site by adjusting your browser settings or using third-party opt-out mechanisms.

5. GDPR Data Subject Rights (For Users in the EEA)

If you are located in the European Economic Area (EEA), you have the following rights under the General Data Protection Regulation (GDPR):

To exercise these rights, please contact us at [email protected].

6. Updates and Changes to Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. If we make significant changes to the way we handle your Personal Information, we will notify you via email or through a prominent notice on the Site before the changes take effect. Your continued use of the Site following such changes constitutes your acceptance of the revised Privacy Policy.

7. Contact Us

For any questions or concerns about this Privacy Policy, please contact us at: [email protected]